BAC Financial Services
Overview
BAC is part of the renowned Pellas Group, one of the largest consortiums in Latin America, serving the community with high moral, social and environmental standards. For over 30 years, BAC Financial Services has built long-term relationships with insurance agents and brokers across the LATAM market, helping them reach their best productivity. Our objective was to renew the brand so it would reflect its true image. After the brand renovation, we created a new digital platform together with a digital marketing plan.
Client
BAC Financial Services
Category
Logo Refresh, Brand Identity, UX Design, Digital Marketing Strategy, Content Plan, CRM Management
Year
2024
Brand audit
Strategic analysis of the brand, the market and its competitors that laid the foundation for the new identity.



