BAC Financial Services

Overview

BAC is part of the renowned Pellas Group, one of the largest consortiums in Latin America, serving the community with high moral, social and environmental standards. For over 30 years, BAC Financial Services has built long-term relationships with insurance agents and brokers across the LATAM market, helping them reach their best productivity. Our objective was to renew the brand so it would reflect its true image. After the brand renovation, we created a new digital platform together with a digital marketing plan.

Client

BAC Financial Services

Category

Logo Refresh, Brand Identity, UX Design, Digital Marketing Strategy, Content Plan, CRM Management

Year

2024

Brand audit

Strategic analysis of the brand, the market and its competitors that laid the foundation for the new identity.

Brand AuditStrategic analysis of the brand, the market and its competitors that laid the foundation for the new identity.