Blue Assist Travel Insurance
About
Blue Assist is the travel-insurance brand of BAC Financial. We started with an in-depth analysis of the sector, from product structure and competitors to pricing models and digital architecture, then built the brand from the ground up: territory, visual system and a distinctive language. Finally we designed the digital product, the website and the customer portals where travellers quote, buy and manage their cover.
Brand construction
Definition of brand territory, visual system, and distinctive language.
Customer portals
Design of the customer portals where travellers quote, buy and manage their cover.
Strategic research
In-depth analysis of the sector: product structure, competitors, pricing models, digital architecture, and market behavior.